It’s Time: A Roadmap for Accelerating Professional Women’s Sport in Canada. This first-of-its-kind study of the Canadian landscape presented a business case for a thriving women’s professional sport market and a roadmap to get there.

It’s Time – Unlocking the Power of Pro Women’s Sprot Fans – Pdf download file

Discover the vibrant world of Canadian pro women’s sports fans, where enthusiasm meets opportunity for growth. Learn how this dynamic, purpose-driven audience views women’s sports as thrilling and engaging, with athletes driving momentum. Explore strategic avenues for enhancing fan engagement while honoring Indigenous connections to the land. Join us to celebrate and harness the potential of this powerful fan base in women’s sports